XO Cellars

Inside Noosa Fair Shopping Centre, this bottle shop runs alongside a sister store at Sunshine Beach as part of the small XO Group, the same local operation behind Embassy XO's modern Asian dining nearby. The range runs past 700 wine lines, weighted toward small and family-owned vineyards rather than the big distributors that stock supermarket-owned bottle shops, plus boutique beers, ciders and spirits the owners source through their own trade networks. Staff put together limited-release parcels and cleanskin finds and will talk through a label rather than just ring it up. It draws a mix of locals restocking the cellar and holidaymakers after something for the night's table, in a shopping centre otherwise dominated by chains. Open seven days, with hours stretching into the evening on weekends. A dependable stop for wine outside the mainstream on the Sunshine Coast.